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Make Your B2B E-mails the Best, Not the Worst, of 2011 | ClickZ

List growth is the lifeblood of an e-mail program. Research has found time and time again that subscribers who have recently signed up for your e-mail program are much more engaged than those who have been on your list for six months or more. However, it is always surprising to me how difficult it is to subscribe to many brands' e-mail programs.

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