Facebook Fan Pages: Quality Over Quantity

To maximize the growth potential of your Business Fan Page on Facebook, keep in mind that it is not the quantity of fans but the quality of your posts that creates long term success. Know your fan base and understand why they became a fan, so you can focus on relevant posting content, links, photos and video that will be interesting enough for your fans to share and promote, and to recommend your fan page to others.

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You could have 1,000 fans that don’t read what you write which carries a higher risk of your existing fans leaving your fan page. Or you could have 100 devoted fans that tell their friends which in turn increases your fan base. This strategy helps to accelerate your presence on the web which will gain you a greater following for the long term. Be patient and concise in your FaceBook Fan Page strategy and watch your business grow!